Talking about the processes, there is so much that goes behind bringing a product from the stage of production to the retail shelf for selling. From supply chain management to sales analytics, a retail chain includes numerous processes that were being performed manually until a few years ago. With the introduction of innovative technologies as Robotic Process Automation (RPA), companies are looking beyond the human capabilities to manage these processes more accurately and productively.

Processes to be automated

Some processes where retail industry can use RPA capabilities:

  • Returns management
  • HR and other workflows managements: assigning shifts, measuring time and attendance, auditing sales, payroll and leave management, or assessing employee performance
  • Accounting and finance control: order and invoice processing, accounts payable and accounts receivable management, account reconciliation, procure to pay, order to cash, record to report cycles
  • Marketing and Customer management: assign attributes and categorizing products for a seamless customer experience, manage customer records across the multiple systems, trade promotions, store specific planning, new product introductions, customer on-boarding from websites, manage subscription renewals, claims processing and complaint handling, loyalty card management
  • Complaint management: handle customer complaints effectively with automated incident handling, prioritization and resolution


  • Advanced auditability
  • Better customer relationship management
  • Cost reduction
  • Higher productivity
  • Human efforts and human errors minimization